Schreyögg 125 Years
“My relationship with coffee is rooted in a tradition over several generations, which my father taught me.”
This is how Peter Schreyögg sees his work – and by saying so he builds a bridge from the present to the past. The past, that was in 1890, when Peter Schreyögg’s grandfather, Josef Schreyögg, the founder of the company (top row, 3rd from left), implemented his idea of opening a delicatessen in Merano – thereby laying the foundation for the company as we know it today. The name Schreyögg was soon to stand for gourmet products in the Burggrafenamt region: quality and service have been of central significance and inseparably linked with each other from the start. The people of Merano would soon be spoiled by exclusive products from all over the world, and the delicatessen established itself as a reliable source of food, also for the catering industry.
Meanwhile coffee expert Josef Schreyögg specialised more and more on the dark bean. Quite open to technical progress, he installed the first electric coffee roasting machine in 1905, an extremely modern and high tech process at the time; and this development resulted in the art of roasting and blending being the main focus and the true strength of Schreyögg to this day.