The busy lizzy
In the fifties travelling became affordable for a growing number of people, and the mediterranean climate of the town of Merano together with the glorious Alpine scenery attracted an increasing number of visitors to the traditional spa, particularly in the sixties.
This boosted the economy, consumption went up, and so did the quantity of coffee required by hotels and restaurants in order to meet the higher demand. A significant number of them purchased their goods from the Schreyögg delicatessen in the upper part of Laubengasse on a regular basis. On 6 July 1960 a bigger roasting machine was installed there to cope with the new demand. Documents show that – apparently in line with its capacity, because from now on 45 kg of coffee could be roasted per batch – it was lovingly called “fleißige Lisl” (busy lizzy). The raw coffee was supplied by forwarders from the ports in Genova or Trieste, and the focus shifted more and more to coffee production. Nevertheless various products of all kinds, delicatessen and spirits were part of the range at the Schreyögg shop for several years yet.